Mapping Animation and Visual Effects in Indian Media and Entertainment Industry Opportunities and Threat
Mr. Dharmendra Kumar1
and Dr. Aman Vats2
Amity School of Communication, Amity University, Sec-125, Noida, Uttar Pradesh1,2
ABSTRACT
The Indian media and entertainment industry is projectedto grow at a compounded annual growth rate
(CAGR) of 13.7% over 2015 and reach US$20.5 billion and it is expected to grow at a rate of 14.3% to Rs.
22.60 billion by 2020. Television is expected to grow at a CAGR of 15.1 %. The highest growth rate at
CAGR of 33.5% is expected to be in Digital Advertising. Traditional media such as Radio is also expected
to grow at CAGR of 16.9% due to up gradation and change in technology. Films is also expected to grow
at CAGR of 10.5% with acceptance of Regional and Hollywood content. Animation and Visual Effects
industry in India is projected to grow at rate of 16.7% during 2016-20. The Indian Animation and Visual
Effectsindustry is expected to grow fromUS$797 million in 2015 to US$909 million in 2016 and it will
reach to US$1.68 billion by the end of 2020.The growth in the Indian TV industry has been the result of the
thriving number of Television channels, FM radio channels. The purpose of this study is to find the
opportunities and threats of Animation and Visual Effects in Indian media and entertainment Industry.
KEYWORDS:
Television Industry, Animation, Visual Effects (VFX).
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